Digital product
xaia
A website that projects the capability of a tech startup in Dubai.
Workfluz role
Web design and development.
xaia is a tech startup in Dubai. Workfluz designed and developed its website: the interfaces and acquisition system that project the company’s capability.
- Web
- Product
Context
For a tech startup, the website is a proof: if the company builds technology, its own digital presence must demonstrate that level before the first meeting.
xaia needed interfaces and an acquisition system that projected its real capability in a market as competitive as Dubai.
Constraints
- 01
The visual bar was high: a tech startup’s website is compared to the best in the world, not to its local sector.
- 02
Motion had to be part of the language: the design was conceived for animation too, as the project reel shows.
Solution
We designed and developed the complete website: visual system, interface composition and acquisition structure, with motion integrated into the design from the start.
Architecture
- Visual system
- Composition and interfaces at international tech product level.
- Acquisition system
- Structure oriented to turning interest into commercial contact.
- Design in motion
- The design accounts for its animation: the project reel documents the result.
Outcome
Website designed and developed for the Dubai market, with an animation reel as evidence of the visual system in motion.
Evolution
The visual system is now the base for the product’s evolution and communication.
Evidence
Must your digital presence demonstrate your technical capability?
Let’s talk about how your website can prove what your company can do.