Field services
Sky Solutions
Web communication worthy of a technical company.
Workfluz role
Web communication system and corporate site renewal, with considerable speed and SEO improvements.
Sky Solutions is a technical services company —drones, energy, thermography, photogrammetry and LIDAR—. Workfluz developed its complete web communication system and renewed its corporate website, with considerable speed and SEO improvements.
- Web
- SEO
- Performance
Context
Sky Solutions’ services are technically complex: thermography, photogrammetry, drone inspections, LIDAR. Its buyers are not always technical, and the previous website didn’t translate that capability into language that sells.
On top of the communication problem, the site loaded slowly and didn’t take advantage of organic search.
Constraints
- 01
Complex services to explain: each line —drones, energy, thermography, photogrammetry, LIDAR— had to be clear to non-technical buyers without losing precision.
- 02
Performance was part of the problem: the renewal had to considerably improve load speed, not just change appearances.
- 03
SEO had to be built into the site’s structure, not bolted on afterwards.
Solution
We designed the communication architecture first: how services are organized and explained, what a visitor goes through before making contact. On that basis we renewed the entire corporate website.
Execution included considerable speed and SEO improvements, treated as part of the build rather than later adjustments.
Architecture
- Communication architecture
- Organization of service lines and messaging for technical and non-technical buyers.
- Renewed corporate website
- New website built on the defined communication architecture.
- Performance
- Considerable load speed improvements over the previous site.
- SEO
- Structure and technical foundations for organic search.
Outcome
Renewed corporate website in production, with considerable speed and SEO improvements over the previous version.
Communication of technical services is now organized as a system: each line has its explanation and its contact path.
Evolution
The site is now the base for the company’s commercial communication: new lines or cases are published on the same structure.
Evidence
Does your website fail to explain what your company actually does?
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