ERP for hospitality and construction
In development · Early stageNetxxa
End-to-end brand building for an early-stage ERP.
Workfluz role
End-to-end brand management.
Netxxa is an early-stage ERP for hospitality and construction. Workfluz manages its branding end to end. The project is in development — we present it exactly as it is.
- ERP
- Branding
Context
Netxxa targets two demanding industries —hospitality and construction— with an ERP under construction. At an early stage, brand is not decoration: it is how the project starts to exist for clients and partners.
Constraints
- 01
Early stage: product and brand grow at the same time, and identity decisions must support what the product will become.
- 02
Two different industries: the brand must work for hospitality and construction without splitting in two.
Solution
We manage the branding end to end: strategy, identity and its applications, built as a system from the start so the brand can grow with the product.
Architecture
- Brand strategy
- Positioning for an ERP that speaks to two industries.
- Identity system
- Visual identity built as a system, not as separate pieces.
Outcome
Project in development. The identity is defined and being applied; we don’t present results that don’t exist yet.
Evolution
The project remains in development: the brand evolves together with the product.
Evidence
Building a product and need the brand to start right?
Let’s talk about building identity as a system from the start.